1) I think the thing that stood out most to me was the section on Fatal Visions. I didn't know that Fatal Visions, like compromising strategy for growth, were even real things to worry about!
2) I am confused by the definition of risk, the probability of major financial loss, I didn't know risk pertained only to finances. In fact, I don't think it does so I am surprised they described it like that.
3) I would ask the author how a entrepreneur realizes what cell of the entrepreneurial strategy matrix their business is in, and I would ask if, during the failure stage of a life cycle, could some brands of a product succeed and some fail?
3) I do not think the author was wrong about anything, other than the definition of risk.
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