1) What stood out for me most in this reading was that there are many critical factors that go into new ventures. I kind of just thought you could really start any venture you were optimistic about and that you feel would work. It is interesting to see that you really have to think about the venture from every angle, even if it is legal!
2) The growth of sales section was a little confusing to me, I had trouble understanding the three classifications.
3) I would ask if it is possible for a business to succeed even if they contain multiple reasons for failure. I would also ask if a business could come back, with the same product, from failure if they fix what they were doing wrong.
4) No, there is nothing that I feel the author was wrong about. I think he really brought a lot of good ideas into this chapter.
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