1) I really enjoyed the part about exploiting industry change. This really stood out to me because it shows that a business cannot be afraid of or adverse to change, but rather they must embrace it to obtain a competitive edge. Sometimes, I forget that this is the case.
2) Some of the common pitfalls of analysis were confusing to me, just in the way they were worded.
3) I would ask the author how much time and trial and error it took for him to fully understand how to use these competitive forces to his advantage. I would also ask if it is beneficial for an incumbent to respond vigorously to newcomers.
4) No, I do not think the author was wrong about anything. This is new to me, however, so I do not really know enough to argue against his ideas.
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