Thursday, February 11, 2016

Idea Napkin 1

1) So, I'm Amanda and I'm a finance major hoping to go to law school. However, it has always been my dream to open a bakery. Throughout high school I took culinary classes and learned a lot about different types of cooking. In class, we once spent a month learning how to cook eggs in different ways. This led me to change my (imaginary) bakery idea into an (imaginary) brunchery idea.

I believe that Gainesville could definitely use another spot for breakfast/lunch/brunch as these places are always packed with 45min-1hr wait times. If I were to actually start this business, my background in finance would definitely help the ownership aspect. Although, I would really enjoy cooking and engaging with the customers.

2) As I've already said, I want to start a new brunch place in Gainesville. I think it is necessary as the "unmet need" is people's hunger. Wait times at trendy brunch places like Peach Valley are horrendous on weekends and certain weekday hours. Opening a new, ~trendy~ brunch place will disperse where people eat and not only create options but also reduce wait times.

3) The demographic I am marketing to is mostly college students, particularly girls who want to brunch with their friends on a weekend afternoon. However, brunch places have many target markets. The elderly, who would be able to brunch at any time of day on any day, people coming from church, people going on dates, families visiting their college student, etc. Restaurants serving brunch are in particularly high demand these days.

4) These people would care because I can offer them variety and shorter wait times (assuming customers disperse between the 3 main brunch restaurants near campus)

5) What sets me apart from everyone else is that I'm not just trying to start this business to make money. I'm also not trying to start this business to own it with a laissez faire attitude. I would want to be involved in all aspects, finance, management, cooking!

I honestly believe that these elements fit together well. My college major and (practical) future goals may not align with this idea, but I certainly believe they will help in the process. My love for baking (and extensive egg cooking knowledge) means that this is an idea that I will not give up on and is also an idea I believe will profit heavily.

3 comments:

  1. Hi, I love breakfast! I think your idea is great because the food industry in Gainesville Florida is for sure growing. I'm sure with the right marketing and resource finding, your idea for a brunch place could take off. Investors would for sure be interested if you could also write up a nice business plan. Best of luck,

    Ben

    Feel free to check out my blog:
    http://phatblogz.blogspot.com

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  2. Amanda, this is a great idea! I believe that if you're super passionate about the culinary field that you should definitely pursue it. I don't know much about brunch places but i feel like you know what you're talking about. Nevertheless, the fact that you're not doing this for the money should not be the only thing that sets you apart. It will take you far but you still have to cue in to some other trends that will guarantee success for you. If you're doing something you love but others don't, it can be an issue. Mine is by no means perfect, but check it out kevinramos910.blogspot.com

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  3. Hey Amanda this is awesome! I think its really unique that you want to start a cafe-like business for breakfast and other alternatives as opposed to the typical digital trend you see in concept ideas. I dont live in Florida so I actually dont know what the breakfast situation is like, but if its anything like the way you describe it, I am more than confident that your idea will succeed! Good luck to you and your concept!

    Check out my blog post here: http://sadokh.blogspot.com/2016/02/idea-napkin-no-1.html

    Thanks for the share,
    sadok

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